Hi Reader-

Subject:

I’ve driven $7M+ in direct revenue across real-world product launches for all sorts of brands... from VC-backed startups like Perion (Undertone), Equals, Simplilearn, Domino Data Lab, and SingleStore, to the tech giants like IBM, SAP, and Intel.

Here’s what I’ve learned: most founders get product launches backwards.

They focus on the flashy stuff -press releases, launch events, influencer partnerships... while ignoring the fundamentals that actually drive revenue from day one.

Case in point: I recently helped one brand generate $100K+ in pre-sales before their product even shipped. Another client went from zero inbound leads to their first 60-day revenue milestone using my structured growth framework.

The difference? Strategic positioning and timing alignment.

Here are the 10 strategic pillars that actually move the needle for product launches:

10 Strategic Launch Pillars That Actually Work:

1. Pre-Launch Authority Building

Build credibility 90 days before launch through organic (or even sponsored) thought leadership content

2. Strategic Social Proof Collection

Systematically, document early wins, testimonials, and beta user feedback

3. Multi-Channel Content Distribution

Leverage all the owned channels, partnerships, and organic reach that you possibly can (like I did to grow to 750K+ followers without ads)

4. Validation-First Positioning

Test messaging with your ICP BEFORE going wide, and never launch into silence

5. Milestone-Based Campaign Architecture

Structure launches in phases: tease, announce, deliver, amplify

6. Community-Led Amplification

Turn early users into authentic advocates (and never fall for fake influencer partnerships!)

7. Data-Driven Feedback Loops

Track real metrics that matter: signups, trials, revenue (vanity metrics won't get you too far)

8. Partnership-Powered Distribution

Collaborate with complementary brands for authentic reach expansion

9. Post-Launch Momentum Maintenance

ALWAYS keep the conversation going with value-driven follow-up content

10. Systematic Lead Capture & Nurturing

Be prepared in advance to convert launch attention into leads within a sustainable customer acquisition pipeline

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At a high-level, these might sound like theoretical concepts. When executed, you'd be shocked by the level of complexity that can be required.

The truth? Most product launches fail because founders wing it. They don’t have a system.

My approach combines the precision of engineering (yes, I’m a licensed engineer) with the proven growth strategies that scale startups, from pre-revenue to $6M ARR and beyond.

Want to see how these apply to your specific launch?

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Hit reply and I'll be happy to discuss!

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Lillian Pierson

Growth Partner & Fractional CMO

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P.S. If you’re tired of launch strategies that sound good but don’t deliver, my framework is different. It’s built on real data from real launches that generated real revenue. Ready to stop guessing and start growing? Hit me up.

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