Hey Reader-

"I'm worried AI will make our marketing sound generic."

I hear this at least three times a week from founders. And honestly? I get it.

You've spent years building a unique voice. The last thing you want is some robot turning your personality into corporate vanilla.

But here's what no one tells you: You've got it backwards.

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The real culprit behind generic marketing?

It's not AI. It's that manual, repetitive grind you're doing right now.

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Picture this: It's 11 PM. You're cranking out your third LinkedIn post this week, running on fumes. Are you being creative? Or are you falling back on the same tired templates because you just need to hit publish?

The truth? Manual execution under pressure creates way more generic content than properly prompted AI ever will.

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The fact is:

AI doesn't replace your voice. It scales your best thinking.

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When I work with founders, we don't just throw ChatGPT at random content. We:

✅ Anchor on YOUR specific voice, positioning, and case studies
✅ Build systems that pull from YOUR knowledge base
✅ Test everything against YOUR quality standards

Real example: A B2B founder was terrified AI would kill his technical, no-BS style. Instead, we encoded his exact voice patterns and industry insights into a Claude-powered system.

The result? His AI content was more consistently "him" than the rushed posts he was writing at midnight.

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What's actually happening while you worry about AI:

• Your content quality swings wildly based on energy levels
• You default to "safe" topics when pressed for time
• Your insights get watered down by execution fatigue
• You avoid posting when you can't think of something "perfect"

Meanwhile, competitors are embracing AI-human collaboration - and consequently are publishing more consistently with better quality, all while freeing up mental bandwidth for actual strategy.

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Your recommended next move:

Stop treating AI like a threat to your authenticity. Start treating it like what it actually is: A tool that makes your unique voice more consistent and scalable.

The question isn't whether AI will make your marketing generic.

The question is: Are you ready to scale your unique voice beyond what manual execution can achieve?

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Want to see exactly how this works? Join me at the AI Marketing Summit on September 3rd at 09:30 BST. I'll share my signature ACT Method—the proven framework for using AI agents to scale marketing without losing your voice.

​Reserve your free spot here >>​

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Talk soon,

Lillian Pierson

Growth Partner & Fractional CMO

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P.S. The most successful founders I know don't fear AI making them generic. They fear their competitors using AI to become more consistently brilliant than they can be manually. Which side do you want to be on?

P.P.S. Learn the ACT method in my free training on September 3. Sign up here.

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