Nov 25
I thought “GTM engineering” was marketing BS. Then I found 89 startups hiring for it.
I’ll be honest, Reader: when I first heard “GTM Engineer,” I rolled my eyes so hard I nearly strained something. “GTM Engineering,” I thought, “give me a break.” It sounded like yet another attempt by marketers to rebrand themselves with a sexier title. You know the type: “growth hacker,” “revenue architect,” “demand generation ninja.” Just marketing people trying to sound technical without actually building anything. So I ignored it. For months. Then yesterday, I was researching outbound...
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